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From Dispute to Delight

From Dispute to Delight

In any organisation, complaints and disputes are inevitable but it’s how you handle these that can make or break a relationship with a customer. In fact, research has shown that that when a customer has their complaint effectively addressed, they are more likely to...
Ideas without execution is hallucination

Ideas without execution is hallucination

  What Thomas Edison said in the early 1900’s still has meaning today. In the context of Customer Experience, all too often, the delivery of a CX strategy fails because of poor implementation.  The right execution of a plan, whilst not always easy, is the only...
Do you empathise with your customers?

Do you empathise with your customers?

 In the world of Customer Experience, empathising with your customers, clients or patients helps you obtain a deeper level of knowledge beyond what you see and hear. It is about understanding emotions and experiences that are not immediately obvious.  In any VOTC...
The Stanley Quencher – A lesson in customer understanding

The Stanley Quencher – A lesson in customer understanding

With recent news of the frenzy in US stores when a new limited edition was launched, I’ve been watching with interest the Stanley story and their Quencher cup.  How did a company with a 110 year history manage to expand its customer base and evolve to be one of the...
CX readiness for change – the four steps to success

CX readiness for change – the four steps to success

Embracing change is a fundamental aspect of any successful Customer Experience (CX) Transformation program. As I embark on these journeys within various organisations, one of the initial steps is assessing key stakeholders readiness for change. This pivotal factor...